The development of 3 variations in reponse to the brief was critical in determing the most effective solution. Critical feedback and refinement throughtout this development process lead to the following 3 outcomes, with the last solution being deemed the most effective and captivating.

Through comprehensive ideation and focus group feedback sessions with peers and tutors, the final solution was crafted and stands as a marked improvement on the limited and underdeveloped event collateral  that previously existed for the performance. The final project targets the “Stimulation” Psychometric audience profile, as such the imagery required needed to be unique, vibrant, dynamic and intriguing enough to appeal, the resulting collateral effectively   meets these requirements to fulfill the brief.