University project in Packaging Design, in which students could choose between designing a food, beverage or product packaging suite, whilst considering the target audience to craft and develop a meaningful design solution.

Doodle Doo Brewing was crafted as a visually stimulating, quality coffee supplying brewing company. The sole aim of the brand is to bring high quality coffee to facets of brewing method. Its prime directive is to make quality coffee accessible, and desireable.

The name Doodle Doo is synonymous with the roosters first call and that first morning brew, referencing a simpler time, and goodl 'ol fashioned coffee. The vintage rubber hose animation style was evoked as its energetic liveliness correlates with the product, and sets itself apart from competitor brands.Standing out visually while relating to no fuss coffee drinkers young and old through its vibrant traditional stylings.