A university project in which we were tasked to define and research a target market to develop a publication for, with the end result being a 20 page publication with a strong relevant brand identity.

Bulls on Parade is takes an incredibly dynamic brutalist design aesthetic and fuses it with succint information on financial instruments to equip its young reader with relevant financial tools for sucess. The name is a nod to both bullish sentiment on wall street and to the Rage against the machine song in an effort to get young one to fight back and capture wealth for themselves.